Photo courtesy of Univ of MD
It’s summer, so I have to talk about giant green tomato worms.
A decade ago in my first real garden I found a GIANT green tomato worm. It was as big around as my thumb and longer, much longer. As it turned it’s face to me I half expected it to say, “Hello Lisa, what’s cooking?”, like in a cartoon.
I realized that under my fascination I was scared of it, wanting to remove it from my tomatoes so I’d have a few to eat myself, but not wanting to touch it or even go near it with gloves. Then I saw how zany I was being, and laughed out loud.
The worm is not poisonous or threatening in any real way. I realized that my fear of this worm is like most fears in my life–made larger by my mind than the reality of the situation calls for.
My mom is visiting from California for the first time in years, so even though the weather here in New England is hot and muggy I am determined to get out and show her the sights.
Last Saturday we ventured to Gillette Castle in Connecticut, picking up Jeff’s mom along the way. It was interesting and fun to see this funky castle built entirely of local rock, like a stone Lego building. Inside is covered with intricately carved wooden paneling and the doors have 47 different designs on their surfaces.
And it was HOT, and MUGGY. Getting out of the air-conditioned car on to the blacktop driveway under the driving sun felt like walking into a sauna. So we quickly walked toward the shade, bought our tickets and headed inside. Without air-conditioning the massive stone building felt cool, especially with the breeze coming from the Connecticut River below. However many people around us could not stop talking about how hot it was. I found myself getting cranky. Then I realized why–their complaining made me feel more sweaty and uncomfortable.
I’m feeling brave.
I had plans to ski with my dear friend Marci. I love spending time with Marci, even more than skiing. We are both avowed fair weather skiers, so when the day dawned with sleet that was blowing sideways we called one another to talk about our plans.
Most of the time I would have ditched skiing and gone to the movies with Marci. For some reason on this day I heard the words, “I’m feeling brave” come out of my mouth. Pondering this outburst, I realized I really did want to brave the elements. Marci pondered my words and realized she was not in that kind of mood, so we agreed to get together another time.*
I had a pretty good time skiing. I felt strong and brave and tried some new things. I grew physically and emotionally that day.
You Have Already Won.
Last Monday I got to listen to a wonderful speech by that title. Fellow Toastmaster, Tim Greenwood, expounded on the topic wonderfully. He started by being a bit obsessed with getting “like”s on his phone, then transitioned to the benefits of doing it your way.
More important, he talked about doing it your way in a new and different way. He encouraged us to something new. It doesn’t really matter whether we gain or lose by the effort, it’s the trying that makes us a winner.
Last Saturday I went to the rock-climbing gym with Jeff and the kids. It was only my second time at the climbing gym. I still had a blast because I got out of my routine in a safe and fun way.
Looking back, I am happy I made the effort to do two things differently. The first is that with the help of my coaches (Jeff and the kids) I learned that it’s much more effective, and easier, to use my legs to push up the wall, than my arms to pull up the wall. This is more challenging than it sounds–you have to use your legs when just a couple of square inches of foot is resting on a small knob, plus the leg is turned out so the large quad muscles are not very useful.
Over the last few weeks I’ve talked about branding – the value of a strong brand.
As stated before, for companies like Apple and McDonalds the brand is more valuable than all the buildings and machinery. For most companies it’s worth about one-third of their market valuation.
Over the Hump is hibernating this week, so we leave you with this thought for the upcoming winter days:
“If you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any moment.”
~ Marcus Aurelius
Your brand is the most valuable asset your company owns**.
The Economist states that for companies like Apple and McDonalds, the brand is possibly worth more than all the machinery and property. A strong brand mostly serves to differentiate your offerings. Cola with a red and blue circle is Pepsi. It’s a very different taste and experience than the cola with red and white swoosh.