One Practice to Dramatically Increase ROI

Comcast Provides a Great Example

Comcast Mailngs 5.15.15

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I am a bit of a tree hugger. When I see a soft drink can in the trash I pull it out and put it into the recycle bin. When I walk in the woods I pick up trash–unless there’s poison ivy nearby, then mother nature has to do without my assistance.

How is this related to Comcast and their success? Please take a look at the letters in the photo.   This is what I received in the mail from Comcast in just a couple of months. The tree hugger in me started saving these letters to share in hopes of initiating change in marketing practices. However, after pondering this question over the weeks that I saved this mail, I cannot come up with any justification that this is a profitable way to run a marketing campaign – for Comcast, for their investors, for the planet.

For me personally this plethora of mail just makes me less likely to…

How Can Listening Increase Your Profits?

Why and How Our Business Can Profit from Communicating More Deeply

iStock_28297736Med listening left facingWhat is the “right price”?  Last week I talked about making time to understand our customers and our market so we set a price that helps our product or service sell, rather than hinder it’s reputation in the market (and the reputation of your company). The other side of that coin is setting a price that helps your company make the most meaningful profit.

What is meaningful profit?  One that allows you to continue in business, provide great service, treat the team members well… you get the picture.  When I first started in marketing, the owner of our company was a consummate engineer – he priced the product based on the costs of the company, not what the market would pay.

This was really gracious for our customers who got a great deal.  Team members were also paid well, but

The Price Is Right, Or Is It?

The price you set for your offering usually plays a big role in whether your target audience sees it in a negative or positive light.

As a marketing geek I pay attention to prices and how they affect the customer’s perception of products, services and the companies that offer them–the perceived value.  That’s why I loved this newsletter from my realtor (and friend) in northern Idaho, Kathy Robinson.

You May Have an Obligation to Sell

Here's An Easy Way To Know For Sure

iStock_6223748Sm hand with plants left faceMany business people don’t like to sell, but I think we have an obligation to do so.

The main reason for not selling is the belief that it’s pushy, forcing something on someone who does not want it–the hard sell.

I agree that a hard sell is insulting to both the seller and buyer. However most selling is not a hard sell, it’s simply letting others know about the value our offering could provide them. And, when a potential buyer could benefit from our offering(s), don’t we have an obligation to let them know about it?

Listening Is Powerful, Especially When We Relax

rock-stack-extra-right-hand 600x599Lately I’ve been thinking a lot about being a better listener inspired by hearing William Ury speak recently and then listening to his TED talk.

One thing I realized is that good listening is helping the other person feel heard, not just opening my ears.

For me that means that I let go and quiet my mind–mostly of trying to figure out how to help them. It’s a great irony that in trying to help someone I forget about one of the best ways to assist-hearing them fully.

Quieting one’s mind is one of those things that’s simple and challenging. I find that even a few seconds of relaxing into quiet, letting go of the “should”s feels peaceful and powerful. And, it helps the other person feel peaceful and powerful too.

Thanks for listening.

Your turn. What helps you feel heard?

With open ears, mind and heart,

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