Is That a “1” or an “I”? Does It Matter?

The Importance of All Parts of Our Brand

Collins JerseyI finally succumbed.  I became a Patriots fan after living in Massachusetts and trying not to for more than a decade.

It happened as family members started watching and I joined them.  At first it was just to be on the same page.  Then I became a fan, enjoying the  great athleticism of pro-football.

This fall I got a marketing lesson from an unlikely direction.  There was a new guy on the team.  He’s gone now and I have forgotten his name.  What I do remember is that it has an “I” in it. But the “I” looked funny, more like a “1.” I thought that the Patriot’s jersey-makers ran out of “I’s” and put in a “1” because it was late in the season.

Make Up Your Mind

Find Small Things To Be Happy About

Photo courtesy of Women’s Wilderness Retreats

“You’re about as happy as you make up your mind to be.”  This is what I heard from my dad when I asked for words of wisdom at his birthday celebration a while ago.

Dad did not remember who said it, but had found it useful in his life. Turns out they are from Abraham Lincoln, and more powerful because Lincoln suffered from clinical depression and said this before Positive Psychology was “discovered.”

As the weather here in New England gets COLD and icy, I get frustrated with the amount of effort needed to be outside, even to get the mail.  Layers of clothing, boots, crampons for the boots so I don’t slip on the ice. ARGH! Then I remember my folks growing up in Michigan before fleece, down jackets, and wool socks that do not itch, and realize how easy things are for me.