Last Saturday I went to the rock-climbing gym with Jeff and the kids. It was only my second time at the climbing gym. I still had a blast because I got out of my routine in a safe and fun way.
Looking back, I am happy I made the effort to do two things differently. The first is that with the help of my coaches (Jeff and the kids) I learned that it’s much more effective, and easier, to use my legs to push up the wall, than my arms to pull up the wall. This is more challenging than it sounds–you have to use your legs when just a couple of square inches of foot is resting on a small knob, plus the leg is turned out so the large quad muscles are not very useful.
Over the last few weeks I’ve talked about branding – the value of a strong brand.
As stated before, for companies like Apple and McDonalds the brand is more valuable than all the buildings and machinery. For most companies it’s worth about one-third of their market valuation.
Over the Hump is hibernating this week, so we leave you with this thought for the upcoming winter days:
“If you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any moment.”
~ Marcus Aurelius
Your brand is the most valuable asset your company owns**.
The Economist states that for companies like Apple and McDonalds, the brand is possibly worth more than all the machinery and property. A strong brand mostly serves to differentiate your offerings. Cola with a red and blue circle is Pepsi. It’s a very different taste and experience than the cola with red and white swoosh.