Merry New Year!
I was reminded about the benefits of doing things differently when I said this in a meeting yesterday and got a happy laugh from my colleagues. As many of you know, I am a big fan of trying new things or working to see life in a different way. I think it helps us stay happier, healthier and more productive.
There’s also going too far with the differences. As a marketing geek I realize that I need to include language, graphics, or processes that people are familiar with to engage them–otherwise they might just pass by like I do when the box for my favorite cereal changes color.
We human beings need a handle to hold on to, especially in today’s world of too much info and things coming at us each day…
Similar to being too vague, where’s the fine line between being different and engaging, or getting outside the recognition zone of those we are trying to reach? If I had said, “Hauʻoli makahiki hou” in place of Merry New Year, I may have gotten some attention and laughs, but not much recognition or engagement. (Hauʻoli makahiki hou is Happy New Year in Hawaiian.)
Of course, like most of life, it depends on the audience, situation, and outcomes desired. It means we have to pay attention to these three factors when we are addressing our audiences.
What about you? Does this article help you think about ways to be different enough to get notice in the best way? How? What?
My best wishes for a stupendous day, week, and 2018!
See you next Wednesday,