I’m feeling brave.
I had plans to ski with my dear friend Marci. I love spending time with Marci, even more than skiing. We are both avowed fair weather skiers, so when the day dawned with sleet that was blowing sideways we called one another to talk about our plans.
Most of the time I would have ditched skiing and gone to the movies with Marci. For some reason on this day I heard the words, “I’m feeling brave” come out of my mouth. Pondering this outburst, I realized I really did want to brave the elements. Marci pondered my words and realized she was not in that kind of mood, so we agreed to get together another time.*
I had a pretty good time skiing. I felt strong and brave and tried some new things. I grew physically and emotionally that day.
You Have Already Won.
Last Monday I got to listen to a wonderful speech by that title. Fellow Toastmaster, Tim Greenwood, expounded on the topic wonderfully. He started by being a bit obsessed with getting “like”s on his phone, then transitioned to the benefits of doing it your way.
More important, he talked about doing it your way in a new and different way. He encouraged us to something new. It doesn’t really matter whether we gain or lose by the effort, it’s the trying that makes us a winner.
Last Saturday I went to the rock-climbing gym with Jeff and the kids. It was only my second time at the climbing gym. I still had a blast because I got out of my routine in a safe and fun way.
Looking back, I am happy I made the effort to do two things differently. The first is that with the help of my coaches (Jeff and the kids) I learned that it’s much more effective, and easier, to use my legs to push up the wall, than my arms to pull up the wall. This is more challenging than it sounds–you have to use your legs when just a couple of square inches of foot is resting on a small knob, plus the leg is turned out so the large quad muscles are not very useful.
Over the last few weeks I’ve talked about branding – the value of a strong brand.
As stated before, for companies like Apple and McDonalds the brand is more valuable than all the buildings and machinery. For most companies it’s worth about one-third of their market valuation.
Over the Hump is hibernating this week, so we leave you with this thought for the upcoming winter days:
“If you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any moment.”
~ Marcus Aurelius
Your brand is the most valuable asset your company owns**.
The Economist states that for companies like Apple and McDonalds, the brand is possibly worth more than all the machinery and property. A strong brand mostly serves to differentiate your offerings. Cola with a red and blue circle is Pepsi. It’s a very different taste and experience than the cola with red and white swoosh.
I finally succumbed. I became a Patriots fan after living in Massachusetts and trying not to for more than a decade.
It happened as family members started watching and I joined them. At first it was just to be on the same page. Then I became a fan, enjoying the great athleticism of pro-football.
This fall I got a marketing lesson from an unlikely direction. There was a new guy on the team. He’s gone now and I have forgotten his name. What I do remember is that it has an “I” in it. But the “I” looked funny, more like a “1.” I thought that the Patriot’s jersey-makers ran out of “I’s” and put in a “1” because it was late in the season.
Photo courtesy of Women’s Wilderness Retreats www.danjacdesign.com/WWR/
“You’re about as happy as you make up your mind to be.” This is what I heard from my dad when I asked for words of wisdom at his birthday celebration a while ago.
Dad did not remember who said it, but had found it useful in his life. Turns out they are from Abraham Lincoln, and more powerful because Lincoln suffered from clinical depression and said this before Positive Psychology was “discovered.”
As the weather here in New England gets COLD and icy, I get frustrated with the amount of effort needed to be outside, even to get the mail. Layers of clothing, boots, crampons for the boots so I don’t slip on the ice. ARGH! Then I remember my folks growing up in Michigan before fleece, down jackets, and wool socks that do not itch, and realize how easy things are for me.