In marketing (where I have my day job), our most important question is “So What?” Or put a bit more graciously, “Why should anyone care?”, or “Who might care, and why?”
A wonderful colleague* just asked me that question about this blog and the eBook of Reminders you get for signing up, and helped me realize I was not being very clear. Even after decades of marketing work, it’s one of the questions I most struggled with when developing my ideas for this community.** I spent a lot of time working to understand possible audiences, more time than I usual.
Then it dawned on me. The standard method’s of differentiating audiences by numerical demographics like age, location, or job title wouldn’t work. I believe the audience for How Good Can You Stand It? is decided by what we want in our work life, and therefore the rest of our life.
Here’s my outline of why folks might be interested in our community…
- want to feel more fulfilled in, and from, their work
- focus on learning and growing as an employee and a person
- want to know that what they do at work can
- Enhance their own mindfulness and joyfulness
- Enhance the mindful nature of their business
- want to feel like he/she is being of service to
- Other people
What do you think? Are your reasons for reading and practicing described above? What questions do you ask yourself about your work? I’d love to hear! Just comment below, or send me an email.
* Jacqueline Franklin, Coach2Growth, which guides you in growing your business by capitalizing on your strengths and innate ability to lead.
** This is the third of my blogging quests. The first two were “Open Hearted Works” and “Conscious Workings.” I love them, just want to be more focused on each person’s experience rather than corporate mindfulness. The title “How Good Can You Stand It?” resonated with everyone I talked with. So exciting.