So What?

In marketing (where I have my day job), our most important question is “So What?” Or put a bit more graciously, “Why should anyone care?”, or “Who might care, and why?”

Curious business woman listeningA wonderful colleague* just asked me that question about this blog and the eBook of Reminders you get for signing up, and helped me realize I was not being very clear. Even after decades of marketing work, it’s one of the questions I most struggled with when developing my ideas for this community.** I spent a lot of time working to understand possible audiences, more time than I usual.

Then it dawned on me. The standard method’s of differentiating audiences by numerical demographics like age, location, or job title wouldn’t work. I believe the audience for How Good Can You Stand It? is decided by what we want in our work life, and therefore the rest of our life.

Here’s my outline of why folks might be interested in our community…


  • want to feel more fulfilled in, and from, their work
  • focus on learning and growing as an employee and a person
  • want to know that what they do at work can
    • Enhance their own mindfulness and joyfulness
    • Enhance the mindful nature of their business
  • want to feel like he/she is being of service to
    • Self
    • Other people
    • Community
    • Environment
    • World

What do you think? Are your reasons for reading and practicing described above?  What questions do you ask yourself about your work? I’d love to hear! Just comment below, or send me an email.


* Jacqueline Franklin, Coach2Growth, which guides you in growing your business by capitalizing on your strengths and innate ability to lead.

** This is the third of my blogging quests. The first two were “Open Hearted Works” and “Conscious Workings.” I love them, just want to be more focused on each person’s experience rather than corporate mindfulness. The title “How Good Can You Stand It?” resonated with everyone I talked with. So exciting.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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4 thoughts on “So What?

  1. Lisa,

    I applaud (clap, clap, clap) you and your website. Most employees (and probably most employers as well) need this.

    So, two questions for you:

    First, what conditions would make you think a particular job is too toxic for someone and they should find another job?

    Second, assuming a particular job is a reasonable (but not perfect) fit, what mindset should we adopt to find more joy and fulfillment in that job?



    • Hi Sam –
      Thank you for your comment, great questions and for reading!
      Your insightful questions could each be a blog post (which I will do soon). Here’s the short answer in my opinion.

      First question: This has been an amazing part of my journey. I left a job decades ago because the environment was toxic for me and know people who still work there. I think two things were in play in that situation: the other people were not as sensitive as I am, and/or they did not care as much about their work fulfilling them. There are the obvious situations where a job is toxic-like being asked to break the law, beyond that, it’s personal choice. You ask about finding another job. I think it’s almost always good practice to look around–keeping in mind that the unknown grass is usually greener.

      About your second question, it’s a matter of “not letting the things I do not like get in the way of the things I do like.” If you see this post, and the eBook that came when you subscribed there are some practical reminders to help us add joy to our workday.

      What do you think? I am sure you have some great ideas as well!

      Thanks again, Lisa

      • Hi Lisa,

        Thanks for responding. I hadn’t thought of answers to my own questions. Thanks for asking.

        Toxic: In my experience, there are three ways (or a mixture) that a job can be too toxic. 1) It is such a bad fit for your personal design that you want to kill yourself after too long (an introvert required to talk all day, or a extrovert required to do spreadsheets all day); 2) the personal relationships are horrible–either bosses or co-workers–you are misunderstood, sidelined, minimized, and rejected; 3) the job itself is immoral–Even if you fit the job and relationships are great, if you are trading slaves in the sex slave business, get out!

        I like your answer for improving mindset in jobs that aren’t perfect fits. In my experience, the best jobs probably bring out about 75-80% of you (mind you, these are the BEST); so we always need to adjust our mind, see what we can learn, bring what we are but accept what we aren’t; and learn to be grateful.

        Terrific stuff,