Three Ways to Be More Effective with Extraneous Stuff

Nowspeed logoHow much extraneous stuff are we carrying around, and paying for? I was caused to ponder this question last night at a wonderful presentation on Digital Marketing. David Reske, the founder of Nowspeed, discussed how some companies using high-end marketing tools like Marketo or Hubspot to do the work that could be done well by less expensive alternatives like Constant Contact or MailChimp.

These companies are not only spending more money than necessary, they are also wasting effort to maintain these superfluous resources.  It’s like driving a Humvee to the corner grocery for a loaf of bread when walking would do just as well, and be healthier for us.Working in the software industry I have seen this happen more than it should.
There are two limiting belief systems at work here:

  • The pain of changing is greater than the effort of continuing on the current course, however inefficient it may be.
  • We do not know the best way to make a change, so stay stuck.

I used to think that evaluating options needed to be a time-consuming effort, but have found that a quick evaluation can often bring meaningful clarity.  It can usually enable us t

  • Find a new solution that is easier to transition to than previously thought, or
  • Find a way to readily incorporate more of the superfluous solution, rendering it less overblown, or
  • Know that the over-large solution is not as bad as we had feared.

KC_OverTheHump_Masthead 230x200Having a professional help with your evaluation can also bring great benefits and not cost as much as we think, or provide great ROI.

What do you do to avoid this situation?  

Please let us know by commenting below or sending me an email!

Don’t wait for extraordinary opportunities.
Seize common occasions and make them great.
– Orison Swett Marden

Please note: I reserve the right to delete comments that are offensive or off-topic.

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